DIGICEL BRINGS FIFA WORLD CUP COVERAGE TO FOOTBALL FANS ACROSS THE CARIBBEAN

September 10th 2009 - Football

Football fans across the Caribbean can also enjoy the FIFA Confederations Cup, the FIFA World Cup Under 17 and under 20 tournaments and the South American World Cup Qualifiers courtesy of Digicel.

Bridgetown, Barbados: Digicel, the largest sponsor of football in the Caribbean and Central America, today announced details of Digicel’s regional broadcast sponsorship of the FIFA World Cup 2010. 

Broadcast live, as live and on round-up programmes on terrestrial and cable TV across the Caribbean - football fans can watch up to 274 football matches over the next 13 months, starting with the FIFA Confederations Cup which kicks off on June 14th 2009, right up to the much-anticipated FIFA World Cup 2010 which is taking place next summer in South Africa. Digicel has been able to secure this thanks to an exclusive regional deal with IMC/Sportsmax. 

FIFA Vice-President and CONCACAF and CFU President, Jack Warner, said of today’s announcement: “I am delighted that Digicel has come on board to bring live coverage of the world’s most exciting football event to fans across the region. Football is the most popular sport in this region, and as the biggest mobile operator and supporter of football across the Caribbean, it is only fitting that Digicel should come together with FIFA to bring bigger, better football to the fans. 

He continues: “Not only will Caribbean fans be able to watch the FIFA World Cup, but this deal also allows them to follow the South American World Cup Qualifiers, the FIFA Confederations Cup, the FIFA Under 17 World Cup and the FIFA Under 20 World Cup.” 

Digicel Group Marketing Director, Kieran Foley, said: “The FIFA World Cup 2010 is the biggest football tournament in the world. As the biggest investor in football in the Caribbean and Central America, Digicel has listened to what our customers want.  Our customers are so passionate about this tournament – we are delighted to be bringing live televised coverage of it to the people of the Caribbean. 

“As such, we will be developing a number of exciting promotions which will take place from now, through the build up to – and right throughout - the FIFA World Cup. This means our customers will have access to fantastic interactive content in terms of football entertainment and information.”